In June 2010, Sony introduced the NEX-5 and NEX-3, an ultra-compact camera with interchangeable lens. We didn’t want to create a website that simply spelled out the camera’s exciting new features, such as DSLR performance and Full HD recording. We wanted a website that allowed consumers to ‘try out’ the features for themselves.
What did we do?
We recognized that the NEX-5 had tons of great features ― and the website had to demonstrate that. Thus, we designed an ‘experiential journey’, where consumers could try out the camera’s key features, for example Interchangeable Lens, in the form of short user journeys and demos. To create a wow factor, we used 3D rendering and Flash animation to design a vibrant cityscape that contained all these interactive experiences.
The microsite and the overall design were very well received by the client. Web banners, including Flash and Rich Media executions, have since been developed to complement the campaign.