case_pic_assetsprod_1In early 2009 we created a set of digital banners for our client. Since then we have become increasingly involved with the production of tactical marketing material, creating suites of digital materials, campaign promotions as well as localisation guidelines. We also went beyond digital and into the production of printed booklets, as well.
What did we do?
We were first chosen because the client knew us to be a reliable partner with strong localisation expertise, a clear understanding of global marketing requirements, and a thorough knowledge of the product portfolio. After a first successful project delivery, we’ve rapidly gone on to design, create, and plan a whole host of different marketing materials, including campaign materials for major product and service launches.
We plan and produce tactical marketing materials from conception to delivery, creating the design, artwork, and Flash, before finally bundling the finished assets into a modular, easily localisable package, which can be distributed to partners around the world. And we’ve gone on to
produce point-of-sale and in-box printed materials, which are also provided as localisable packages. Whether it’s digital or print, we make sure that the finished assets are consistent with the required brand tone, look and feel.
The results
Our work has brought measurable benefits to our client’s business, lowering the barriers to localisation and bringing down the cost, without compromising the design. We continue to produce tactical marketing assets for our client and now our work serves as a global benchmark for how to design, produce, execute and document communications material.