Luxus LooksLooks 2010
What Luxus likes; in our own words
What is Looks?
Looks is our online magazine. It’s written and produced by people at Luxus who, although they work in digital marketing and advertising, actually have a whole load of different interests and expertise. Looks is the place they can write about trends, interests, thoughts and discoveries. We have fun writing it, so we hope you enjoy reading it.
EDITORIAL: Out in the open
One of the strengths and beauties of our company is the remarkable diversity of the people working in it: we have people from different corners of the world in our offices, people with very different backgrounds and a variety of interests.
This diversity is deeply rooted in our values, it shines through in our daily work, and it’s appreciated by our clients. But we want more than just a list of nationalities and cultures. We want to explore people’s passions even further. We want to explore the Luxus point of view on life, the universe and everything – and share it with everybody. That’s why we’ve decided to offer a forum for the people in Luxus to talk freely about their interests, and give them the chance to surprise us yet again.
The result is Looks: an eclectic collection of articles that cover everything from architecture to space tourism, design, and social media, as well as other topics closer to our line of work.
From day one this whole project has been a journey of discovery, insight and commitment; I can’t thank all the people that made it happen enough. And I am very proud to share it online in the elegant layout designed by Mikä Mäkinen. I believe that Looks offers a tiny but faithful reflection of the multifaceted richness of Luxus.
We chose the magazine format because we believe that the web craves content that is editorially curated. This is especially true now that peoples’ need to be constantly up-to-date is often fulfilled by micro-blogging, and real time news can be delivered in tweet-sized entries rather than poorly spelled blog posts. This new trend of consolidation has finally created some breathing space for longer content, allowing it to be published after going through a proper editorial process.
We plan to cut out enough time from our busy schedules to publish at least 2 issues of Looks every year, so visit our website regularly for updates. In the meanwhile, if you have any feedback, comments or suggestions, you can contact us at looks@luxus.fi.
