KohBros CropKoh Brothers
Koh Brothers is a well-established construction and engineering solutions provider.
To reach out to regional markets, they wanted to revamp their website to reflect their modernized business offerings.
Our Approach
We identified the client’s target audience and mapped content and features relevant to their needs. Our strategic approach was to build a holistic and user-friendly online ecosystem. For example, we ensured that each project page provided a contact person’s details for the interested user to follow-up on. To enhance the website functionality, Google Maps was incorporated to allow users to look at the actual building projects via street views. Search Engine Optimization (SEO) was also a key feature to improve the website visibility in search engine results.
The Results
Within 1 week of its launch, the site ranked among the top 10 results in Google for our targeted keywords. In addition, leads were collected for sub-contracting opportunities via the website. Today, 50% of the site traffic is coming from organic search, which covers a range of search engines such as Google. This has resulted in providing Koh Brothers with new business leads.
