Luxus

The challenge

Finlandia Vodka wanted to combine all its global microsites into one, global Finlandia.com site. The new site had to build on Finlandia’s existing micro sites and campaign sites, and it had to be localised, too. Prior to this, Luxus had created the digital concepts for some of Finlandia’s annual events and produced them.

What did we do?

We worked with Finlandia Vodka and their partner agencies to develop the digital concept for Finlandia.com, then we brought the concept to life online and localised it, too.

All in all, we did the digital planning, the concept, the artistic design, the Flash work, and the back-end, including the CMS and implementing and customizing the system. Once the site had been stirred, shaken and muddled till sparkling and fresh, it was launched. The next step was localisation and maintenance. We took care of all of this, including the localisation strategy. This involved working with Finlandia globally and with their parent company, Brown-Forman Beverages, in the USA. During this phase, we organised local campaign events, for example, in the UK we created a microsite in cooperation with Finlandia’s partner there.

In addition, we have been building hybrid aspects into the site so that Flash will be used only where needed. This was our development idea and our aim is to make the whole site as light as possible. This will make it easier to localise and make it more search engine friendly, too.